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David A. Aaker Books

55 Matching Products Found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker, Hardcover)
9 matching items found
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Book: Managing Brand Equity - David A. AakerBook: Managing Brand Equity (David A. Aaker, Hardcover)
23 matching items found
The author of this title clarifies how brand equity contributes to competitive advantage. He analyzes the success or failure of several company's attempts at building brand equity: Ivory Soap, the transformation of Datsun into Nissan, the decline of...
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker, Hardcover)
11 matching items found
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Book: Investigacion De Mercados - David A. AakerBook: Investigacion De Mercados (David A. Aaker, Paperback)
1 matching item found
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Book: Brand Leadership - David A. AakerBook: Brand Leadership (David A. Aaker, Hardcover)
11 matching items found
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Book: Harvard Business Review on Brand Management - David A. AakerBook: Harvard Business Review on Brand Management (David A. Aaker, Paperback)
18 matching items found
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Book: Building Strong Brands - David A. AakerBook: Building Strong Brands (David A. Aaker, Hardcover)
24 matching items found
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Book: Strategic Market Management - David A. AakerBook: Strategic Market Management (David A. Aaker, Paperback)
12 matching items found
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Book: Strategic Market Management - David A. AakerBook: Strategic Market Management (David A. Aaker, Paperback)
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Book: Essentials of Marketing Research + Spss 13.0 - David A. AakerBook: Essentials of Marketing Research + Spss 13.0 (David A. Aaker)
3 matching items found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker)
1 matching item found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker, Hardcover)
No matching items found
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Book: Brand Portfolio Strategy - David A. AakerBook: Brand Portfolio Strategy (David A. Aaker, Hardcover)
13 matching items found
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Book: Strategic Market Management - David A. AakerBook: Strategic Market Management (David A. Aaker, Paperback)
7 matching items found
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Book: Essentials of Marketing Research - David A. AakerBook: Essentials of Marketing Research (David A. Aaker)
19 matching items found
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Book: Developing Business Strategies - David A. AakerBook: Developing Business Strategies (David A. Aaker, Hardcover)
19 matching items found
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Book: Strategic Market Management - David A. AakerBook: Strategic Market Management (David A. Aaker, Paperback)
11 matching items found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker, Hardcover)
10 matching items found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker)
No matching items found
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Book: Essentials of Marketing Research - David A. AakerBook: Essentials of Marketing Research (David A. Aaker, Hardcover)
8 matching items found
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Book: Developing Business Strategies - David A. AakerBook: Developing Business Strategies (David A. Aaker, Hardcover)
6 matching items found
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Book: Strategic Market Management - David A. AakerBook: Strategic Market Management (David A. Aaker, Paperback)
11 matching items found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker, Hardcover)
12 matching items found
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Book: Advertising Management - David A. AakerBook: Advertising Management (David A. Aaker, Hardcover)
10 matching items found
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Book: Marketing Research - David A. AakerBook: Marketing Research (David A. Aaker, Hardcover)
10 matching items found
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