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A. Parasuraman Books

17 Matching Products Found
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Hardcover)
13 matching items found
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman)
4 matching items found
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Paperback)
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Paperback)
5 matching items found
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Hardcover)
1 matching item found
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Book: Delivering Quality Service - A. ParasuramanBook: Delivering Quality Service (A. Parasuraman, Hardcover)
18 matching items found
Building on seven years of research on service quality, the authors show that companies must first balance a customer's perceptions of the value of a particular service with the customer's need for that service. Their model has been used by...
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Hardcover)
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Hardcover)
10 matching items found
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Book: Techno-Ready Marketing - A. ParasuramanBook: Techno-Ready Marketing (A. Parasuraman, Hardcover)
10 matching items found
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Book: Marketing Services - A. ParasuramanBook: Marketing Services (A. Parasuraman, Hardcover)
15 matching items found
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman, Book)
3 matching items found
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Book: Marketing Research - A. ParasuramanBook: Marketing Research (A. Parasuraman)
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Book: Techno-Ready Marketing - A. ParasuramanBook: Techno-Ready Marketing (A. Parasuraman, Paperback)
10 matching items found
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Book: Service Quality - A. ParasuramanBook: Service Quality (A. Parasuraman, Paperback)
3 matching items found
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Book: Ama Educators' Proceedings Enhancing Knowledge Development in Marketing, 19... - A. ParasuramanBook: Ama Educators' Proceedings Enhancing Knowledge Development in Marketing, 19... (A. Parasuraman, Paperback)
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Book: Marketing Research, Custom Publication - A. ParasuramanBook: Marketing Research, Custom Publication (A. Parasuraman, Paperback)
2 matching items found
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Book: Delivering Quality Service - A. ParasuramanBook: Delivering Quality Service (A. Parasuraman, Paperback)
8 matching items found
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